Knowing your market can be difficult.
But not when you have expertise driven by data.
Consumer Research & Market Landscape
Business in its purest sense is about delivering value for your customers – it’s about satisfying their needs and wants within a focused domain. The bedrock to a strong brand strategy is understanding and anticipating the needs of your target market. At Blend, we utilize several tools and skillsets to dial in the strategy for multiple consumer segments and desired outcomes.
Survey Design
Demographic Analytics
Predictive Analytics
Consumer Experience Strategy
Net Promoter Scoring
Supply Chain Collaboration
If you’re a manufacturer, how do you make sure your products land at the right retailers and in front of the right customers? If you’re a retailer, how do you make sure you have the best curated menu and how do you maintain that supply? Unlike most industries, collaboration is key in the cannabis space – it ensures a consistent supply, greater consumer reach, stronger business relationships and optimized operations. Blend helps brands navigate and build strong business to business relationships.
Pop-Up Strategy & Development
Collaborative Story Telling
Collaborative In-Store Merchandising
Cross-Brand Social Media
Product Efficiency
What products sell through and to whom? Many parts or our world can be summarized by a unique statistical phenomenon called the Pareto distribution – most people know it as the 80/20 rule. At the retail level, on average, 20% of products are going to represent 80% of revenue. With analytics, Blend can help you maximize the 20% and shuffle out slow-moving product.
Product Pareto KPIs
Inventory Turns
Optimized Menu’s